Reverse prospecting solutions allow agents to match potential sellers to buyers already in their network of active buyers. Reverse prospecting for real estate works to find both potential sellers and buyers. To find buyers, real estate agents can search for contacts whose preferences match their listings, using data such as saved searches and listings, and sometimes even see which agents have shared their listings through automated emails and other tools. To find sellers and win listings, real estate agents can find properties that match buyers’ criteria, even in some cases when they’re off market. Agents can also impress potential sellers with data on buyer demand, such as the number of buyers actively searching with agents for properties like theirs. Some of the below companies offer tools in addition to reverse prospecting solutions, such as listing presentation capabilities, from within the same system. You may also be interested in exploring the Prospecting Systems category.