Repeat and Referral Intelligence tools help real estate companies and agents get more business from your past customers and existing database. Unlike Sphere Marketing solutions, the Repeat and Referral Intelligence tools in this category typically use big data to add third-party data and/or behavioral intelligence to existing contact data from a CRM (or sometimes even a spreadsheet - no CRM required). This process, also called data enrichment, enhances contact information and looks for trends so you can more easily segment your current database and target outreach accordingly, for example, by asking pet owners to refer other pet owners to you because you specialize in finding the perfect home for them. Check out the Repeat and Referral Marketing category and the Digital Sphere Marketing category for related solutions to handle marketing and customer outreach to your database.