Priority Real Estate Technology (PRET) was formed in August 2018 by the acquisition and combination of two leading real estate technology brands, RadPad and LandlordStation. PRET serves as the dedicated real estate technology link to Priority Technology Holdings, Inc. (NASDAQ: PRTH) and is a privately held subsidiary. In March 2019, PRET entered into a partnership with RentPayment.com (Yapstone), a leading electronic rent payment provider.
The operating partnership between Yapstone and PRET brings together complementary strengths and offers the “best of both worlds” - combining PRET’s strength of key payment technology assets and large stable of resources dedicated to this vertical, with Yapstone’s existing functionality and industry expertise and relationships.
PRET’s independent landlord brand, LandlordStation, provides tenant screening and other services to the majority of the independent landlord market. LandlordStation is a trusted brand within the landlord space that represents over 55% of the US rental market in buildings with fewer than 8 units; the fastest growing segment of the rental market.
The consumer brand, RadPad, provides end-to-end solutions for tenant apartment searches across the nation. The leasing and brokerage services provide a critical “last mile” consumer interaction that compliments RadPad’s native apps for both iOS and Android, as well as responsive web applications for desktop and mobile users.